Know about binsar team
L-R: Deepak Raj, Sukhvinder Saraf, Earl Rattray, Pankaj Navani
Defying boundaries, one passion united them all to inscribe the story of Binsar Farms. It is the story of 3 Indian engineers and a New Zealand Dairy veteran, aspiring to set a new benchmark in Indian Farming.
Pankaj, Sukhvinder & Deepak share a common passion to uplift farmer status in India. They firmly believe that ‘Farming’ needs to be recognised as a commercial enterprise.
The trio first began testing the idea of forming village level co-operative to source lentils, fruits & grains from the hills of Uttarakhand. Though the idea did not take full shape, opportunities were waiting to be explored. It was when Mr. Earl joined hands; Binsar Farms became an enterprise from an idea.
The trio first began testing the idea of forming village level co-operative to source lentils, fruits & grains from the hills of Uttarakhand. Though the idea did not take full shape, opportunities were waiting to be explored. It was when Mr. Earl joined hands; Binsar Farms became an enterprise from an idea.
Together, they envisioned to Transform Farming into a commercial enterprise by collaboration and value innovation.
Binsar Farms began with a small Dairy Farm amidst the villages of Haryana. The farm was meant to become a resource-centre for fellow farmers. Things had to be newly benchmarked to build credibility around their vision. The team chose to get on to ground first to understand every aspect of farming, from sowing seeds to rearing cows.
Raising the bar for Quality milk was the larger focus. With Mr. Earl setting benchmark expectations, the team started mapping all the functions of farming that impacted quality.
Raising the bar for Quality milk was the larger focus. With Mr. Earl setting benchmark expectations, the team started mapping all the functions of farming that impacted quality.
First was to make available fresh green fodder for the cows, all year. This decision saw two facets. It helped producing best quality milk along with providing a certain & stable source of income for the fodder farmers.
Second was to create an environment for healthy cows. Keeping them disease free, meaning, less usage of antibiotics and less somatic cell in the milk.
Third was to incorporate hygienic practices into the farming system right from milking. This protected milk from losing its value
The team began recording & measuring every input & output and soon new benchmarks began to take shape. Today, Binsar Farms has more that 2 million data points to characterize cattle and decode profitable milk production at farm level.
Meanwhile, they also saw a rise in the aspiration of Indian consumers for best quality milk. This encouraged them to take the milk directly to consumers’ doorstep. Today, Binsar Farm Fresh milk is widely accepted in Delhi NCR; thus encouraging more and more farmers to accept and adopt Binsar Farms’ best practices.
The team began recording & measuring every input & output and soon new benchmarks began to take shape. Today, Binsar Farms has more that 2 million data points to characterize cattle and decode profitable milk production at farm level.
Meanwhile, they also saw a rise in the aspiration of Indian consumers for best quality milk. This encouraged them to take the milk directly to consumers’ doorstep. Today, Binsar Farm Fresh milk is widely accepted in Delhi NCR; thus encouraging more and more farmers to accept and adopt Binsar Farms’ best practices.
SIGN UP FOR OUR NEWSLETTER
Be a part of our journey. Subscribe and stay up-to-date.
Oops! Something went wrong while submitting the form.
'WE SIMPLY DO NOT TAKE SHORTCUTS'
Our pursuit is to bring you the taste of real milk like those good old days in its 'Pure' form !